In my perusal of various IT and general news, I’ve noticed another word popping up all over the place : bespoke. Apparently the simple word “custom” is too pedestrian for some so they reach for this one from the 1600s instead to make themselves seem erudite whilst (and at the same time) obfuscating their true meaning.
A long, long time ago, I was told that the purpose of communication is to convey your message to others in a form that they can easily and accurately understand. However, some people think that if they deliberately say things in a way that confuses others that it makes them appear more intelligent. This is from the same school of thought that says you can become taller by cutting the legs off of everyone else.